The first impression of a customer who enters a store in daily life is very valuable, that impression can cause the customer to leave the store immediately or strengthen the perception of shopping. This is the case with e-commerce sites, and this issue is even more important for e-commerce. In physical stores, a sales representative can manage to pull the backward customer back to the store with one move, but this is not possible in e-commerce.

Thanks to the visitor recognition feature, it is determined which language preferred sites on the customer’s computer are visited the most. According to this determination, the language option and currency preference in which the site will be opened are determined. As soon as the customer enters the e-commerce site, the site opens with the appropriate language and currency option. If the customer wants to see the page in a different language option, he can make this change later, and if he wants to change the currency later, he can change it.

Even if the e-commerce site broadcasts globally, as visitors are welcomed in their own language and currency, their belonging to the site will be strengthened and their frequency of shopping will increase. Of course, the only thing that the customer cares about will not be the opening language and currency, but any convenience provided to the customer will not go to waste.

Ability to Define Rules

According to the language preferences of the customers, rules are created among the language options and currencies served by the e-commerce site. The opening language and currency are determined within these rules.

Let’s put it with an example;

If the e-commerce site serves with Turkish, Arabic, English and German language options, if the currencies used on the site are TL, RIAL and USD.
Let the e-commerce site administrator define the rules as follows;

 – The most frequently used language by the customer: If English, the site should be opened in English and the default currency should be USD.
 – If the language is French, the site should be opened in German and the default currency should be USD.
 – If the language is Greek, the site should be opened in English and the default currency should be USD.
 – If the language is Persian, the site should be opened in Persian, and the default currency should be RIAL.
 – If the language is Russian, the site should be opened in Turkish, the default currency is USD.

Within these rules, for each language, the welcome language and the opening currency will automatically greet the customer.