Off-Site Studies

For activities outside the virtual store, many companies have been established and are operating. The purpose here is to give the message to the search engine that our site is “Known”, “Favorite”, “Well-known”, “Widely Used”, “Operating in the Relevant Sector”. In this part of the business, the e-commerce software you will buy will have no effect and you will have to do different studies. If you do not want to pay for these services, you should try to include your site as much as possible in blogs, forums, site guides on the Internet.

Site Studies

In terms of e-commerce site optimizations, the software you buy should constantly renew itself and be able to express the content of the e-commerce site in the best way in accordance with the algorithms of search engines. T-Soft e-commerce software has been conducting R&D studies on this subject for over ten years and is constantly improving its architecture so that its customers can get more visitors from search engines.

Link Management Module

For over ten years, T-Soft e-commerce systems has consistently focused a significant portion of its R&D power on search engine optimization and performance. It enabled its users to rank higher in search engines without the cost of advertising and contributed to the increase in their revenues. It continues to compete with itself with the “Link Management” architecture it developed for the first time in the world. The link management module allows all pages of the e-commerce site to be viewed, followed and operated on a single panel. Link Type Default Settings and 404 Error Reports sections, which were developed to assist the link management module, are other modules that complement this module. The main screen of the link management panel is as follows.

If we explain from the numbered sections;

  • 1- Link:This is the link on the e-commerce site. product, category, brand, etc. It can be any link on the site.
  • 2- Link to which it will be directed:If a link is directed to another link, the link to which it is directed from here is displayed. This redirect happens as a 301 redirect. Thanks to link redirection, when the search engine visits the old page, it is informed that there is no such page anymore and that the new link should be evaluated instead of that page. Thus, it does not decrease the score of the e-commerce site because the page is deleted, on the contrary, it increases its score because it indicates the new page. One of the things that the search engine is most uncomfortable with is misleading its users. Redirecting the customer to a non-existent page will embarrass the user and reduce their trust in the site.
  • 3- Type:Indicates the type of the page, whether it is a category page, brand page, tag page, blog page, it can be understood. Page types are important in determining the priorities of the pages.
  • 4- Pagerank:It is a scoring criterion given by the search engine for the relevant page of the site. By sharing this information with the site administrator, strategy development is ensured.
  • 5- Monthly Hits:Shows how many visitors the relevant page has received in the current month.
  • 6- Change: It provides management of the information about how often the page changes in the structure that is reported to the search engine via the sitemap.
  • 7- Priority: By specifying the priority of the page on the sitemap, it helps the search engines and the e-commerce site itself conveys which page is more important to the search engine.
  • 8- Creation Time:Indicates how many days ago the page was created. Old pages are valuable and should be well thought through before taking action, the site administrator will be informed about this.
  • 9- Redirect Time:If the page is redirected to another page, it indicates how many days ago this redirect was made.
  • 10- Note: If each page is related, some studies can be done on search engine optimization. By entering information on this subject in the note field, it is ensured that the information is not lost. For example, an article was written in this forum and a link was given.
  • 11- Numerical icons have been created for the work done on the page. Each of these numbers can be assigned for a meaning, so that the e-commerce manager can follow up. For example; Icon number 1 can indicate that an article has been written for the relevant page on a blog that has been opened and a link is given from there. In this way, the number 1 icon is marked for the pages where the article is written. Then, these marked pages can be filtered, and it will be easy to find which ones have been studied. In search engine optimization, it is very valuable to get a link from other sites to the relevant page or to write an article about the relevant page. Professional studies on this subject will make a great contribution to the site’s ranking in the search engines in the relevant words.

  • 12- Show SEO Information: When the link is clicked, 3 new columns will appear on the page. These columns will show which Title, Keyword and Description are included for each page. Search engines care about having a separate title and description for each page, doing this in a unique way will increase the score of the site and the page. Thanks to this section, this information will be visible along with other features. The image below is the screenshot.

  • 13- Import:In e-commerce projects that prefer to switch from a different software to T-soft e-commerce systems, it provides the opportunity to import via Excel so that old connections can be forwarded to new ones in bulk. In this way, visitors who click on old link addresses will be directed to new pages correctly, this information will be transmitted to the search engine in the background and the search engine will update itself in a short time.
  • 14- Export:T-Soft is the most successful e-commerce software in the world, but also the most self-confident e-commerce software. If an e-commerce site wants to leave T-Soft, it will be possible to provide the current page information in the most accurate way so that it can leave without any loss.
  • Explore:Clicking on this link will open a window and provide access to different information about the relevant page. Google Cache Image:Indicates how the page appears on Google. Google Text Only Display:Shows the text of the page on Google. Google Backlinks:Shows on Google from which pages the page got links. Google Associated Pages:Shows other pages on Google that this page is associated with. Google Structural Testing Tool:With Rich Snippets, information about the products on the e-commerce site is parametrically expressed to the search engine in the most accurate way. T-Soft has been a pioneer in this regard and provides the most successful solution. From this link, it can be checked to what extent the works are done correctly. Twitter Results:Displays previously created records on Twitter for this page. Archive.org Image:Archive.org is a site that indexes every page on the internet. From here, you can easily access the past images of this page.
  • 16- Add Redirect:Clicking on the link will open the window shown below. From this window, a page can be redirected to another page on the site. 17- Edit:Allows the selected page to be edited, if it is a product page, it opens the product edit window, if it is a category page, it opens the category edit window and allows detailed editing of the page. 18- Filter:It enables the page searched by many criteria to be easily accessed by filtering it. In the admin panel, the module can be accessed through the Sections / Link Management / Link Management heading. Link management module comes as standard in all our packages.
  • 404 Error Reporting and Transaction Module

    One of the most disturbing issues for search engines is unannounced pages. E-commerce sites should manage deleted pages, pages with changed addresses, and direct them to the appropriate pages, and report this to the search engines in the background. In order to make this analysis and manage these pages, a section called 404 Error Reports has been developed. This section software follows free pages and pictures and can take action on these links. Statistics / Other Visitor Statistics / Error Statistics and Statistics / Other Visitor Statistics / Link Error Statistics sections, which have been found before for 404 Errors tracked by the server, also continue to report. Below is an overview of the 404 Stud Reports section.

  • 1- Shows the file not working. Here, every visible record may not be meaningful, it should be examined and evaluated. For example, if you try to enter a random page in the address line on the e-commerce site, it will appear on the report screen immediately.
  • 2- It shows the page to which the non-working page is directed. For example, in the 4th record, a page is redirected to another page.
  • 3- Link Counter shows how many times this page has been visited between certain dates. Thus, the importance of this unrequited page will be revealed.
  • 4- The reference shows the page that gave the source for this page, the reference may not always be detected.
  • 5- It shows how many times a referral is made over the relevant reference. A page may have been accessed 10 times. It can be understood from this section how many of them are realized through the relevant reference.
  • 6- Indicates the first detection date.
  • 7- Indicates the last detection date. Outdated records may not be considered too important thanks to this information.
  • 8- All pages that do not work with Predefined Redirect can be redirected to a fixed page. For example, all non-working pages can be redirected to the blog section. Before taking any action on this issue, it should be well thought through. As a standard, free pages are directed to a welcome page by giving a 404 message, and the content of this page can be done from the block management section.
  • 9- With Export, the pages in the report are exported as Excel.
  • 10- Moves to the Other 404 Errors section, on this page, the unpaid pages detected by the server are accessed.
  • 11- With Add Redirect, a page that does not correspond to another page is redirected. This process is performed as 301.
  • 12- When the Filter link is clicked, a menu opens and it is possible to filter in detail. This page can contain 20,000 records. It would be useful to delete the processed records. Operations related to deleted records will not be canceled, they will only be deleted from the report page. The Update Database link can be clicked so that new records can be retrieved immediately. To access the section, the section Sections / Link Management / 404 Error Reports link is used in the admin panel.
SEARCH ENGINE OPTIMIZATION FEATURES OF T-SOFT E-COMMERCE SYSTEM:
1
Use of clean URLs in category pages link addresses
The link addresses of the category pages on the e-commerce site are the ones that search engines pay attention to. is one of the subjects. By looking at the page address, the search engine has information about what that page is about. The most understandable and short name that expresses the category of sale is the most appropriate.
Note: The result of the MadameCoco duvet cover category page in the picture is displayed first when “Duvet Cover Set” is typed in Google search engine.
2
Use of clean URLs in product pages link addresses
The link addresses of the product pages on the e-commerce site are noticed by search engines. is one of the subjects. By looking at the page address, the search engine has information about what that page is about. The most understandable and short name expressing the category being sold is the most appropriate.
Note: The MaraşMarket product page in the picture appears in the first place when “Kahramanmaraş Tarhanası” is typed in the Google search engine.

3
Use of clean URLs in brand pages link addresses
Often times, customers reach e-commerce sites by searching for brands. This is why it is important to use original and clean URLs on brand pages. If the brand contains products specific to a narrow category, “www.domain.com/brand”, if it contains products specific to a wide category, link addresses can be created as “www.domain.com/brand-category”.
Note: The Do-re Music Yamaha brand page in the picture, although a very competitive word, appears in all three results when typing “Yamaha Piano” in the Google search engine.
4
Possibility to manage the link addresses of all pages on the e-commerce site
There are dozens of pages in the site, member registration, member login page, content pages, blog pages, contact page, site comments, product comments, news, etc. Each of these pages are pages that the search engine indexes and can send visitors to. The fact that addresses are manageable will also have a positive effect on the number of visitors coming from search engines.
5
Possibility to manage extensions of page link addresses
Our customers may not use an extension in their link addresses. Extensions are not used in the examples above. Some of our customers may prefer different extensions in some sections. For example, the “.html” extension may be used in products, and the extension may not be used at all on other pages. This usage allows the same file name to be used on different pages.
6
Sitemap Feature
Since e-commerce sites contain many pages, it may take a long time for search engines to scan these pages, it is very important to have SiteMap in the software that the search engine can use in order to reduce this time and present the most accurate information to the search engine.
T-Soft e-commerce system users can easily report their content to search engines with SiteMap from the very first day.
The sitemap can be viewed at yourdomain.com/xml/sitemap/sitemap.xml.
7
Ability to manage default sitemap change frequency on a module basis
Through sitemap, search engines are aware of the pages on the e-commerce site and index them, the information to be sent to the search engine on the sitemap is also important. In this context, it has been made possible to manage the default sitemap change frequency information on the basis of the main modules on the site. As can be seen in the picture, it is possible to share information such as showing on the sitemap, never changes, hourly, daily, weekly, monthly, yearly changes, etc., on the basis of modules.
8
Ability to manage default sitemap priority values on a module basis
One of the information shared on the sitemap is the priority value. By looking at this value for each page, it is provided to specify the priority compared to other pages in the site, giving a low value here does not mean that that page is unimportant, it serves to specify the priority among other pages of the same e-commerce site. Thanks to this feature, default values can be defined on a module basis.
9
Ability to create image sitemap file
The better the e-commerce sites can express themselves to search engines, the higher it is possible for them to rank. Search engines give priority to images lately. The image sitemap structure has been developed in order to rank higher in search engines, especially in the Google search engine, and to include product images in the first visible results, especially in image searches.
The link www.yourdomain.com/xml/sitemap/image_sitemap.xml is the image sitemap address. When this address is registered from Google website manager tools, the e-commerce site will start to appear in the top ranks in image searches.
In today’s world where technology is developing at an incredible speed, the importance of working with T-Soft e-commerce is increasing in order to keep up with this speed. A good infrastructure brings good revenues, and problematic systems put entrepreneurs out of business.
10
Management of title, description, keyword fields in the header for each category
You can manually edit the Title, Keywords and Description fields on each category page of your site. If you want, you can create it automatically with an algorithm you have defined before.
11
Management of title, description, keyword fields in the header for each product
You can manually edit the Title, Keywords and Description fields on each product page of your site. If you want, you can create it automatically with an algorithm you have defined before.
12
Management of title, description, keyword fields in the header for each brand
You can manually edit the Title, Keywords and Description fields on each brand page of your site.
13
Ability to manage titles and descriptions of all pages on the e-commerce site
The title, keyword and description pages of the e-commerce site’s contact page, content pages, news, campaigns, blog, photo gallery, video gallery, product comments, site comments, customer service can be managed independently of each other.
14
Possibility to intervene in interface codes with template management
Search engine optimization experts want to interfere with the interface codes of the software. They do not want to organize tags such as H1, H2 according to their own way of working, and they want to work for optimization purposes. In T-Soft e-commerce software, interface codes can be intervened and arrangements can be made by accessing the codes of the desired page in a hierarchical order.
Thanks to the template management feature, optimization specialists have a very comfortable working environment.
15
Ability to manage formatting features with CSS management
CSS – style management allows page codes to become meaningful images. Search engine optimization experts want to make arrangements according to their own working methods by using these features. In
T-Soft e-commerce software, CSS files can be accessed and edited.
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16
CSS compression technology
All CSS available on the e-commerce site is combined and compressed. Page load times have been reduced and traffic usage has also been reduced. CSS files are pages that contain codes for formatting pages on sites. As the sites grow, the formatting data here also grows, so it may take time to load these files. With new technologies, these files can be compressed and huge savings can be achieved.
We seem to hear the voices of our customers saying, “Well, if all the CSS is a single file, how are we going to change the design of our page? Will we no longer be able to use browsers’ Check Learning tools?” Of course, if the software you use is T-Soft, all this has been considered. If you are logged in to your e-commerce site as an administrator, when you access the site as a visitor, the CSS will come uncompressed and you will be able to easily access the CSS you want to change. Afterwards, you can easily change the CSS you have determined in the Style Management section. CSS compression is offered to our customers as standard in all T-Soft E-commerce packages.
17
Google analytics compatibility
Statistics about the e-commerce site are shared with the user with the program called Google analytics in the Google search engine. When T-Soft e-commerce system users become a member of this program, they can easily place their membership codes from the administration panel and use this program.
With the Google Analytics order integration, the orders created in the virtual store can be easily tracked through the Analytics program.
18
Ability to manage tracking codes
For SEO purposes, some codes may be placed on the site and some analysis may be required on the page. Different SEO programs have requests to add code within the site. The tracking codes section has been developed so that these codes can be added independently of each other, and preferably the desired one can be disabled. Tracking codes section can be accessed under Settings / Tracking Codes. A new code, </head> before, <body> after, </body> can be added before.
Again on the member confirmation page <body> </body> inside or on the member confirmation page </head> can be added before. The codes to be placed on the order pages can be made in the order management section as before. Since major security vulnerabilities occur with the codes, it is recorded on which date, from which ip address, which user added. An optional code can be temporarily disabled, and the priority of the execution order of the codes can be determined.
19
Product Labeling Feature
The working principle of the product labeling module is as follows; Other words associated with a product are displayed as links on the detail page of that product. When the same tag is used on more than one product, the products on which the tag is written appear as if they were a category page, on the page with the address www.domain.com/tag.
While the search engine is indexing the relevant page, it sees other related links and indexes those pages as well, the link from one of the two related pages to the other is very valuable.
Likewise, it is also sent to the search engine through these pages.
20
Canoncial Compatibility
It’s common for a site to have multiple pages listing the same product group. For example, one page may display products in alphabetical order, while another page may display the same products listed by price or rating. If Google understands that these pages have the same content, it can only index one version for our search results. Their algorithm chooses the page they think best answers the user’s query. However, users can define a canonical page in the search engine by adding an element with the rel=”canonical” attribute to the section of the non-standard version of the page. Adding this link and feature allows the site owner to identify the same content and suggest to Google: “All of these pages have the same content and this page is more useful. Please prioritize this page in search results.” This new option allows site owners to suggest the version of the page that Google should treat as standard. Google will take this recommendation into account along with other caveats when determining which groups of URLs have the same content and evaluating which page is most relevant to searches for display in search results. Thus, it is clearly explained to Google that pages with the same content but accessed under different names are not a deception or error, and the quality of the relevant e-commerce site increases and its availability increases. The feature is available in all our packages. No settings are required for activation.
21
Using ALT tag in image files
Search engines recognize the description of images from the name of the image file, as well as the ALT tag indicated by the text. In T-Soft e-commerce system, product images are also supported with Alt tags and the message is given to search engines in the best way.
22
Rich snippets – structured data usage
Google Rich Snippets is a tagging technology based on saving the data on your e-commerce site parametrically in the Google database and showing them in the appropriate results in searches. The purpose of this technology was born to provide a single line of information about the content under the queries, so that the visitor can more easily understand what the page is about. This type of tagging, which will cause effective changes in Google results, is of great importance for e-commerce sites. Extreme caution is required when using Google Rich Snippets. As a result of this study, even the price of the product on the e-commerce site will appear in the search engine as a result of the search. On the Google webmaster tools page, under Search View, in the structured data section, you can see your structured data.
23
Use of Google Taxonomy
With each passing day, Google goes beyond seeing e-commerce sites as a normal writing warehouse, and starts to bring results by evaluating and making sense of each parameter of the categories, products, prices on the site separately. On the other hand, since Google cannot take initiative like a human, the details on e-commerce sites must be specified in a way that it can understand.
In this sense, Google Taxonomy was developed. By categorizing each product in a standard, standards were created to understand the same product in the same category all over the world.
With the feature developed by T-Soft, all categories on the e-commerce site are matched with Google Taxonomy, and the relevant message is given to the search engine. This feature is now also required in Merchant Center feeds created to serve product ads on Google.
24
Browser Caching Feature
Appearing at the top of search engines and fast opening of sites are two important issues on everyone’s agenda. Recently, the Google search engine has included Browser Caching among its priority data. This feature, which enables the site to open faster, and also makes the site more privileged in the Google search engine compared to its competitors.
Browser caching ensures that when visitors open the E-commerce site, once they have loaded the image, css and js files, they do not download this data again when they browse other pages of the site or come back to the same page. In this way, site opening times are shortened even more.
This feature, which provides great benefits for both, has been developed in T-Soft E commerce software. Our customers who use all of our packages can benefit from this feature. There is no need to activate the feature. It is active in all our packages as a software standard.
25
SEO-friendly automatic image filename generation
For search engines, the name of the image file is very important at two points. First, the number of people who search through images is increasing day by day and visitors reach e-commerce sites through images. Therefore, since the search engines will better understand what the image will be associated with from the name of the image file, when products with correctly named images are searched, products belonging to the virtual store with correct usage will be in the first place.
The second is that all the parameters on a page are meaningful, related and confirm each other, so that the search engine directs the visitor to that page in the relevant words. From this point of view, if the factors such as product name, breadcrumb, rich snippets, image name are all meaningful and compatible, it will provide more visitors from search engines.
In T-Soft e-commerce system, whatever the image name is before, when it is uploaded to the site, the software automatically names it in an SEO compatible way and the image name appears as product-name.extension in the site.
26
Opportunity To Use Favicon
In internet browsers, we sometimes observe that the logos of those sites appear very small in the upper left corner of some sites, this is called a favicon. Recently, search engines accept that this is a sign of professionalism and attach importance to having it on the pages. It is possible to use favicon in T-Soft e-commerce systems. While listing yandex results from popular search engines of recent times, if there is a favicon at the beginning of each record, it also shows this image.
T-Soft e-commerce projects are the first and third two results in the search for “bedroom sets” shown in the picture. The icons of the sites appear on the far left. In addition, thanks to the rich snippets data, the search engine has also added the product prices to the listings.
27
Saving not found pages
One of the things that search engines dislike most is that after listing any site in a result, that page is removed from the site and the search engine does not know about it. Especially the Google search engine has gained a reputation for bringing the right pages related to the searched word.
In an e-commerce site, a product may be deleted after a while and may not be sold, if the search engine is directed to this page, the Search engine expects the e-commerce site to do something about it in a short time, and if it is not done, it lowers its score and lowers the rankings.
In Google webmaster tools, these pages are shown in the crawl errors heading in the crawl section. Likewise, T-soft e-commerce software has a similar registration structure. When a visitor wants to enter a page that does not exist, the software records it and lists it on the 404 error reports page. Since this preference occurs as soon as there is a demand here, it is ensured that the site administrator is aware of it while even Google is not aware of it. The site owner takes the precaution and the search engine never encounters this situation.
In addition, when a page that is not described in a separate heading is entered, the design of the page displayed can be managed uniquely and visitors are not lost.
28
A page may be unpublished for any reason. In this case, it is necessary to redirect the visitor to that page to another most relevant page. This is also called a 301 redirect in technical language. Pages that are not in T-Soft e-commerce software can be detected, and they are directed to another page with 301 redirects. For example, if a bedroom model is no longer sold and the product page is unpublished, that page can be redirected to the category it is linked to, so that even if the customer can’t find that product, they reach a page with similar products.
29
Using Google breadcrumb
With this feature, the category step order of each product is reported to the search engines, the search engine understands the product better and directs more visitors. In addition, category steps are written instead of addresses in the search results, the customer can go to the product page if he wants, or go to the category or higher category where the product is located. In Google webmaster tools, under the Search view, in the structured data header, it can be seen whether breadcrumb is used in your e-commerce site. In T-Soft e-commerce software, the feature works through the navigation block. Our customers need to use the navigation block on the product listing and product detail pages to benefit.
When searching with the word “piano” in the picture, the first 2 results bring up the pages of Dore Music, a T-Soft project. It is very rare for a main word to show more than one result from the same page.
30
Ability to enter custom text content on each category page
On the pages where the products are listed in the categories, there are only product images, product names and links to the products. While the search engines index these pages, they may react negatively because they do not see much text. With the T-Soft e-commerce system, one or two paragraphs of text can be written separately on each category page, links to related words can be given and the message related to that category is best conveyed to the search engines. can be transmitted.
Prepared articles can be placed at the top of the page if desired, or at the bottom of the page if desired. Since it is possible to interfere with the interface codes in these sections, with different scripts, a part of the text can be displayed while the rest is hidden, and it can be made completely visible with a + sign. In this way, the visitor will not be too disturbed by these texts.
31
Ability to enter custom text content on each brand page
Products of the relevant brand are listed on the brand pages. These pages contain only product images, product names and links to products. While the search engines index these pages, they may react negatively because they do not see much text. With the T-Soft e-commerce system, one or two paragraphs can be written separately on each brand page, links to the relevant words can be given and the message about that brand is best conveyed to the search engines. can be transmitted.
Prepared articles can be placed at the top of the page if desired, or at the bottom of the page if desired. Since it is possible to interfere with the interface codes in these sections, with different scripts, a part of the text can be displayed while the rest is hidden, and it can be made completely visible with a + sign. In this way, the visitor will not be too disturbed by these texts.
32
Automatic meta creation template
While entering each product, you can define the META fields one by one, and with the T-Soft e-commerce system, you can program the content that should be in these fields from one field and activate this definition in each product. For example, you can define the TITLE field by giving priority and specifying what the content is, such as “Write the product name first, then write the site name, then the category name”, and then you can create automatic SEO content for each product according to this definition.
33
Rich content input possibilities
In e-commerce sites, one of the most valuable items in terms of search engine performance is original content. The more unique content you have, the higher the number of visitors you get through the words of the content. In the
T-Soft e-commerce system, there are many modules where you can publish your content. With the blog module, you can create your content, enter the title and description information of each post, and define the link address of each blog post independently, in the same way, you can create your original content with content pages, news, announcements sections with the same features.
34
Ability to define bulk SEO fields in products
You can make automatic SEO settings specific to a Brand, a Model, a Category or a selected product group, or you can make some special definitions for the specified products. For example, if the outfit worn by an actor in a television movie is very beautiful and consumers are looking for that brand and that actor in search engines, you can add the name of that actor collectively to the SEO fields of all the products of that brand and ensure that all searches are directed to your site.
35
Ability to manage 404 page not found content
When the requested file cannot be found on e-commerce sites, the error message “HTTP 404 – File not found” is returned. This may be the case when a link on the e-commerce site is mistyped, in the case that the previously existing page is deleted later, if the search engines are not aware of this, the visitor may come across a link from the search engine when they click on it. In other sites or blogs, if a link is given to a page within the e-commerce site, such a situation may occur if the link of this page has changed later, or a previous page may be unpublished later for different reasons. Search engines are very valuable for e-commerce sites and visitors from here are gold. It is very effective to provide information to the visitors with a meaningful page and to put the content that they will be interested in on that page.
36
Image compression feature
Search engines give importance to the compression of images. It is important that the image can be compressed so that the pages can be opened faster. During product installation, if the e-commerce site administrator uploads an image with a JPG extension, T-Soft e-commerce software compresses the product images according to the compression settings specified earlier in the admin panel. In this way, it is ensured that the images take up less space.
37
Keyword detection with on-site search statistics
Online store owners are in a constant effort to get more visitors from search engines, but if a visitor from an irrelevant word will not make a purchase, it will often cause unnecessary traffic to the site and create a hidden cost, on the other hand, to get a visitor from the irrelevant word. work done will be in vain.
It is important what the customer is looking for to buy, how he expresses the product he wants to buy is important here. In order to obtain this information, the search statistics section has been created. T-Soft e-commerce users can access information such as the date ranges their customers have made by typing which words in the site, and how many products they have seen at the end of these searches, and they can develop a strategy with this information.
Again, in the admin panel, it is possible to display which words the visitors from the search engines search for.
38
Possibility of using Lazy-Load as you slide
A large number of products are loaded on category pages. As this number increases, the speed of opening the page slows down. Search engines positively evaluate every feature that increases the opening speed of the page. The working logic of the picture upload feature as you slide is as follows. When the page is opened for the first time, the page codes are completely loaded, and the product images in the visible part of the screen are loaded in the same way. As the scrollbar is lowered, product images begin to load. Thus, the loading at startup is reduced.
39
Possibility of using WebP
Every day, Google releases new tools, apps and products and supports those who benefit from them. For a long time, the image format was JPG, which was unrivaled for images with a lot of color. The JPG format does a lot of compression compared to BMP and similar formats.
Google claims that with the WEBP format it has released as an alternative to JPG, 40% more compression is achieved than JPG. This situation creates effective results such as the use of less sized images, the reduction of the disk space usage and traffic of the sites, and the relief of the world’s internet traffic in total.
WEBP format pictures can be uploaded in T-Soft e-commerce software. In the picture is the page image where these pictures can be uploaded.
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Ability to Manage Robots.txt File
Robots.txt file is a critical file for e-commerce sites to communicate with search engines. From time to time, some content is entered into this file and a message is sent to search engines, these messages can be of great importance for search engine optimization. By adding this feature to T-Soft software developments, which helps its customers when such requests occur, it allows the customer to apply the changes they want on their site, without the need for anyone. To manage the Rabots.txt file, the Settings / General Settings / Other Settings page is opened and the setting shown in the picture is edited. (If you are not aware of the use of this file, please do not take action, incorrect information entry may cause your site to be removed from search engines.)
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Dynamic product upload
Customers do not like to navigate page by page in the virtual store, on category pages, while viewing products, so they often stop searching for products after the end of the first page.
Popular social media sites Facebook, Instagram, Twitter, Google +1 use this structure very actively and as the visitor lowers the page, updated content is constantly coming. The customer unwittingly reviews all products in that category.
When the first page is opened using dynamic product loading, the page loads very quickly because it opens with 9-10 products, it also reflects positively on the search engine performance and search engines send more visitors. Dynamic product loading is not provided with the packages in the T-Soft e-commerce system, it is sold to customers as a paid module.
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Easy and flexible management of footer links
In search engine optimization, links to important pages are commonly made in the section called Footer at the bottom of the page. The links given in this section are very valuable.
In the T-Soft e-commerce system, categories can be created for the bottom of the site easily from the admin panel, and titles can be entered into these categories and links to the relevant pages can be given.
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Using link rel=prev , link rel=next tag in pagination
Products on category pages in e-commerce sites often do not fit on a page and pagination is done. It is very important that search engines understand this structure correctly. Otherwise, there may be negative consequences. If more than one page results in this regard, the previous and next pages are transmitted to the search engine with the link rel=prev , rel=next tags. Thanks to this use, the number of visitors coming from the search engine is increasing.
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Possibility of unique link address in different language options
A page must have a separate address in each language option so that the search engine can index the e-commerce site separately for each language option if it serves in more than one language. In the
T-Soft e-commerce system, the software infrastructure has been prepared in accordance with this, and it is possible to create different link addresses in each language of pages such as product pages, category pages, in how many languages ​​are published on the site.
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Using the hreflang tag
For search engines, it is now necessary to provide correct information about the languages in which the site broadcasts. If the e-commerce site serves with more than one language option, for example, on a product page, it is necessary to indicate which link addresses the same page can be accessed in other languages. example usage: <link rel=”alternate” hreflang=”en” href=”english-page-link” /> is happening.
T-Soft projects that sell in multiple languages have these features. Google webmaster tools now have this feature under a separate heading, and Google warns website administrators about it and reports how much it attaches importance to it.
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Ability to enter title and description fields in multi-language use
If the e-commerce site serves in more than one language, the title, keyword and description fields must be entered in each language separately. The search engine brings results with the content written in these fields in the results of the searches.
If it is not possible to enter these contents, it will not be possible to receive visitors from the relevant languages in the search engines, even if there is the possibility of using multiple languages on the site.
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Ability to batch upload product title, keyword and description fields with Excel
While it is possible to edit the title, keyword and description fields, which we call SEO fields, one by one in the products, it is necessary to perform bulk operations. As the number increases, a single operation can become quite difficult. There are many facilitations in this sense in the T-Soft e-commerce system. One of them is to manage these fields via excel. By first exporting with Excel, the existing contents are imported, and re-importing can be done collectively by editing.
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Opportunity to enter original content for the customer with campaign scenarios aimed at increasing comments
The comments that customers write on the site are completely original and natural, as they are made by thousands of different people. On the one hand, it causes the creation of original content within the e-commerce site, on the other hand, it allows customers to make purchases by being influenced by the opinions of other customers. In T-Soft e-commerce software, comments can be made on the site and on the product. Comments on the site and the product are listed on separate pages. Click to review the comments on the Parfimevi site, one of our successful customers in this regard
With the Make Comments Earn Points Campaign module, after a certain period of time after the customer’s order, the customer is thanked for his shopping via an automatic e-mail, and a list of the products he has purchased is presented, and he is informed that he will earn points if he shares his views on these products. Thus, the customer both earns points and expresses their opinions.
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Mobile Compatibility
Access from mobile devices is increasing day by day. Search engines now give importance to the mobile use of consumers and consider the compatibility of e-commerce sites in mobile access as a scoring criterion. T-Soft e-commerce software can optionally offer responsive mobile design options or mobile site solutions to its customers. We also have mobile application solutions for android and ios operating systems.
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Javascript compression
Search engines give importance to the fast opening of e-commerce sites and negatively evaluate the factors that delay this opening. One of them is javascripts. In T-Soft e-commerce software, javascripts are compressed and placed in the site in a way that takes up as little space as possible.
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Fast content entry with block management
Block management is one of the unrivaled features of T-Soft e-commerce systems, allowing you to edit each page of the site with drag-and-drop ease.
In this way, it is possible to enter a text content for any page in seconds. Thus, the pages that are important for SEO can be easily edited.
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Ability to manage sitemap change frequency for each page
Through sitemap, search engines are aware of the pages on the e-commerce site and index them, the information to be sent to the search engine on the sitemap is also important. In this context, it has been made possible to manage the default sitemap change frequency information on the basis of each link on the site. On the basis of each link; It is possible to share information such as showing on the sitemap, Never changes, changes hourly, daily, weekly, monthly, yearly. In the 7th article, it is explained that the sitemap change frequency can be arranged collectively on the basis of modules.
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Ability to manage sitemap priority values for each page
One of the information shared on the sitemap is the priority value. By looking at this value for each page, it is provided to specify the priority compared to other pages in the site, giving a low value here does not mean that that page is unimportant, it serves to specify the priority among other pages of the same e-commerce site. Thanks to this feature, default values can be defined on the basis of each link on the site. In the 8th article, it is explained that the sitemap priority values can be edited collectively on the basis of modules.
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Index – Noindex management facility in main modules
Sometimes, a page needs to be found on an e-commerce site, but search engines are not required to index that page. This page may be a special page for a certain customer group, it is somehow hidden within the site, but it may be working when the link address is clicked. The content on this page may not be required to be listed by the search engine. Due to the content on this page, the future visitor may not be of any use to the e-commerce site. If a module is not desired to be displayed in the search engine for many reasons like this, this preference is marked through the Block management module.
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Follow – Nofollow management possibility in main modules
In terms of search engines, E-commerce sites are responsible for all the content on the page. While search engines are browsing a site, they also follow the links on that site. If the site is a prestigious site, it gains some insight, such as the site it links to is also prestigious. Therefore, when a page is indexed, it is necessary to give information from the meta fields whether that page will be followed by the search engine or not.
You can watch the video taken by Google on the subject.
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News RSS feed usage possibility
With RSS feed, you can get website updates on your computer or mobile device by using Google, MS Outlook and similar platforms. T-Soft e-commerce systems are presented with RSS feed structure, News is presented as RSS feed. In this way, e-commerce site customers will be able to be informed about new products added to their sites. RSS Structure allows the same content to be automatically published on social media platforms such as Facebook or Twitter. Some content tracking sites or news sites can also follow the RSS feed on your page and present the newly added news on their pages. In this way, news gets external links and search engine performance increases.
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New products RSS Feed possibility
With RSS feed, you can get website updates on your computer or mobile device by using Google, MS Outlook and similar platforms. T-Soft e-commerce systems with RSS feed structure, New products are presented as RSS feeds. In this way, e-commerce site customers will be able to be informed about new products added to their sites. RSS Structure allows the same content to be automatically published on social media platforms such as Facebook or Twitter. Some content tracking sites can also follow the RSS feed on your page and present the newly added products on their pages. In this way, your new products get external links and search engine performance increases.
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Google merchant center feed compatibility
Google can now display the products of the e-commerce site as an advertisement when searched or on the sites it has an agreement with, and the product page can be opened directly when clicked. It does this with its service called Merchant Center. In order to publish products on the Merchant Center, it is necessary to provide a suitable XML service. This compatibility is available in T-Soft e-commerce software. The widespread use of
Google services contributes positively to the ranking of the site in the eyes of the Google search engine. The search shown in the picture was made for the Yamaha YDP-143 model. Merchant center advertisements are seen in the first row. After that, normal search results appear. When a yamaha product of the doremusic site, which serves with T-Soft e-commerce infrastructure, is searched, it appears in the first place above yamaha’s own site.
In addition to the default fields, gender information is also shared. Male – Female – Unisex options of a product are updated by the site administrator in the admin panel. This information is transferred with Google shopping integration.
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Possibility of 301 forwarding in bulk
For different reasons, some pages may need to be redirected to other pages with a 301.
For example, the sale of all products in a category may be stopped and dozens of product pages may be directed to a different page.
In e-commerce projects that prefer to switch from a different software to T-soft e-commerce systems, it provides the opportunity to import via Excel so that old connections can be forwarded to new ones in bulk. In this way, visitors who click on old link addresses will be directed to new pages correctly, this information will be transmitted to the search engine in the background and the search engine will update itself in a short time. It can be done easily from the Import option in the link management module, it is sufficient to have the old link address in one column and the new link address in the other column.
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Chain forwarding blocking
From time to time, a page redirects to another, and that redirected page may need to be redirected to another at another time. In this case, when the search engine comes to the first page, it goes to the second, when it comes to it, it goes to the third, maybe 10 times in this way.
Search engines openly state that they are uncomfortable with these applications that force their systems. To solve this, if a link is forwarding to another link, all other links forwarded backwards to the old link must also be forwarded to the last link. For example, “a > r” , “b > r” , “n > v” , “v > r” , if there is such an orientation and if it will be “r > t”, it will be reversed. , “a >t” , “b >t” , “n >t” , “v >t” , “r >t” , should be edited. When a 301 redirect is made in the
T-Soft e-commerce software, all of these processes take place automatically in the background.
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Language, Currency, Location Usage in Google Shopping Ads
It is one of the traditional predictions that the more Google services are used, the more successful the site will rank in search engine results with information sharing between services.
Google Shopping (Merchant Center) is one of these services. In the product ads section at the top of the search results, If the site is advertising, there is a prediction that it will also benefit from the normal results about that product.
T-Soft e-commerce system has an efficient integration with Google and shares product information accurately.
For global sales sites, the Language, Currency and Location Option of the Product are also passed as parameters. An example XML address would be: /xml/googleshopping.com.php?currency=USD&language=EN&conuntry=DE. The customer coming through the feed uploaded in this way will see the prices in Germany (DE), see the currency (USD) and see the site content in English (EN).
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HTTP/2 & Fast Pages with QUIC Technology
Search engines ensure that fast-opening pages appear at the top of the search results.
Privileged e-commerce sites using T-Soft infrastructure provide faster and safer service to their customers over HTTP/2 and QUIC technologies.
You can observe that HTTP/2 and QUIC technology is active on your site through the protocol area in your browser console and the HTTP/2 and SPDY indicator chrome extension. SSL, HTTPS, HTTP/2 and QUIC technology are offered to our customers on all pages with an appropriate license fee.
HTTP/2 HTTP/2 technology provides faster web performance on secure connections. It makes your site load much faster.
HTTP/2 advantages;
Multiplexing and concurrency Current internet technology HTTP 1.1 requires TCP connection for each item, while HTTP/2 loads multiple items simultaneously over a single TCP connection. More compression With HTTP/2 technology, the items to be uploaded are compressed, resulting in less traffic and less system resource consumption.
Streaming dependencies With its prioritization feature, it ensures that a more important item is loaded earlier.
HTTP/2 browser support There is HTTP/2 support in current popular browsers. Very old browsers that do not support HTTP/2 provide data transfer over HTTP/1.1. All browser versions above Google Chrome 43 , Mozilla Firefox 38 , Microsoft Edge 12 , Opera 32 and Safari 9 have HTTP/2 support.
QUIC It is a data transfer technology developed by Google, derived from the words Quick UDP Internet Connections. TCP is a much more complex and functional protocol, but a bit slower. TCP is a protocol that is embedded in the operating system kernel and cannot be modified and improved a lot. UDP is a protocol with less authentication and high speed. QUIC enables faster loading of internet sites by providing data transfer over UDP protocol with better authentication instead of TCP.
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Creating a Custom Link Address to Search Results and Indexing Results
Searches made within the site ensure the creation of dynamic pages and are constantly updated. After detecting popular searches with different statistical tools, A special link address can be created for the relevant search in the administration panel. In this way, it is possible to rank first in different words. For example, if customers are searching for “pen eraser types” and they want to rank higher in the search engine in this search, a link address for “pen eraser types” can be created and this search can be made on the page when clicked.
The feature does not come with package solutions as standard, it is purchased as a separate module.